AI Retailer Saathi App Crosses Major Adoption Milestone Among Partner Retailers

Kheti India's AI Retailer Saathi app has seen strong and sustained adoption among our retail partners since launch, with retailers citing faster ordering and more confident product recommendations as the biggest day-to-day benefits.

The app's conversational product search — which lets retailers describe a customer's crop issue in plain language and receive instant formulation suggestions — has been especially well received in regions with a wide product mix across multiple crop categories.

The technology team continues to roll out incremental improvements based on retailer feedback, with account and ledger tracking features recently expanded to give retailers clearer visibility into order status and delivery timelines.